A new year has begun, which means it is time to look back on you past year as an author. Have you utilized the main platforms for marketing your book? I’m sure you’re you’re familiar with Facebook, Twitter and LinkedIn, but what about Google? My post today is an article written by Alicia Lawrence about utilizing Google Authorship. 

How Google Authorship Can Help You Market Your Book

In the highly competitive world of online marketing for books, it’s not often that you find something absolutely passive that can help you make more sales. Google Authorship is one of those rare tools. With Authorship, Google has essentially created a ranking system for all writers on the internet. This “author rank” system cannot work without identifying and differentiating all the players, which is what Authorship does. And with minimal maintenance, it is a set-and-forget marketing tool that is great for building name recognition and book promotion as you post on your own blog and elsewhere. Keep reading to learn how!

Setting Up Google Authorship

To participate, you need to have a professional Google+ profile. Make sure you create it using the name you want to be known by — the name you publish under — and, as soon as possible, claim your vanity URL. Next, fill out your profile information, making sure to pay special attention to the “Contributor To” section. In this section you can list any site that you write posts for, including your own.

On these sites, you will want to link to your Google+ profile using a special tag every time you post. This is easier than it sounds; in many cases, you will have an author box or byline that appears on everything you write. Simply add the following link to this section:

<a href=”[Your Google+ URL]?rel=author”>[Text you want to link, such as your name]</a>

Once you’ve posted something and added that site to your Contributor To section, check to make sure it works by entering the URL on this page and pressing Preview. If your photograph appears beside the post, congratulations! It was that easy.

Name Recognition

This feature is good even if you only write on your own blog, but it’s especially useful if you write on a bigger site such as BuzzFeed or The Huffington Post. That means most times your articles come up in the search results, your name and photograph will appear beside them. Your article stands out from all the results that don’t feature a photo.

You Seem Like an Authority on the Subject

Because your face is appearing on Google, it instantly lends an air of authority to your name and image. For this reason, Authorship is especially effective if you tend to write for sites that center on the main topics of your published work. This is something you’re probably already doing! However, for example, if you mainly write mysteries, it might be a good idea to write about mysteries when you publish essays on other sites. If you specialize in legal translation and write books on this subject, write about legal translation on your own site and others, at least some of the time. Besides, people looking for a certain topic online are more likely to buy your books if they align with the topic you’re writing about.

Rarely is there something so simple that can help so many new people discover your name and your books. Take advantage of this great passive marketing tool to grow your audience today!