Utilizing social media and networking for business is becoming standard practice. The question is, does it work for authors?
Darn right it does!
If you are on the fence about utilizing platforms such as Twitter, Facebook, LinkedIn, Pinterest (just to name a few), then it’s time to hop on over to the social media side. I can honestly say it does help to sell books.
How do I know this, you ask?
I know it from first-hand experience. I have gained some sales via social media, plus learned about (and bought) several books; books I probably wouldn’t have heard about if it weren’t for platforms such as Facebook and Twitter. I know I probably spend too much time on social media, but when I see I have made a sale or influenced a decision, it is worth the time spent for me.
I use my social networking platforms to promote my own books and articles, as well as the occasional retweet and post about the books of other authors. It is a great tool self-promotion. Using my website to promote other authors is nice as well; doing so increases their visibility to audiences they may have not otherwise had.
The advantage to social media is people all over the world have access to the internet; so much more than years ago. Allowing the sale of your books via Amazon is a step in the right direction; just make sure you check off sales in other countries.
I installed a Flag Counter on my site almost three weeks ago. Each day I see the views increase, plus there are new flags added regularly. It is interesting to see just where my readers are from. I attribute the power of social media to most of the flags; which in turn translates into potential readers of my books, articles and reports.
I recently started utilizing HootSuite and TweetDeck to do my posting for me. I still program what I want to say, but by using the two I can schedule my posts around the clock. It is important to remember that we all do not live in the same time zone, so scheduling around the clock is beneficial. You never know when you will catch the eye of someone on the other side of the world.
Having the ability to program posts is helpful when I am running promotions for others as well. I can concentrate my posting to a couple of hours in the morning or late evening, and have the rest of the day to work on my books/articles.
What do you use for promoting your books? Facebook? Twitter? A combination of platforms?
Do you reciprocate when someone shares your links?